Австралия вводит план, чтобы Google и Facebook платили за новостной контент

Translating…

(CANBERRA, Australia) — World digital platforms Google and Fb will doubtless be compelled to pay for news remark material in Australia, the federal government said on Monday because the coronavirus pandemic causes a collapse in promoting income.

Treasurer Josh Frydenberg said the competitors watchdog, the Australian Opponents and User Price, identified as ACCC, would unlock in slack July draft principles for the platforms to pay enticing compensation for the journalistic remark material siphoned from news media.

Frydenberg said he believed that Australia may per chance per chance prevail the build other countries, including France and Spain, had failed in making Google and Fb pay.

“We’re very attentive to the challenges and complexity of making sure a critical code. Many other countries possess tried it without great success,” Frydenberg suggested Australian Broadcasting Corp. “We judge we will present the option to even be world main.”

“We supply out want the foundations of the digital world to reflect as great as likely the foundations of the physical world,” he added.

The ACCC had tried to negotiate a voluntary code in which the world giants would conform to pay faded media for their remark material.

But the parties couldn’t agree on “this key anxiety of price for remark material,” Frydenberg said.

Google used to be netting 47% of on-line promoting spending other than classified adverts in Australia, and Fb used to be claiming 24%, he said.

Google and Fb didn’t straight away reply to a inquire for observation.

Media corporations possess stopped printing dozens of newspaper mastheads across Australia since the pandemic shutdown has precipitated advertisers to quit spending.

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