AMC Theatres меняет курс, утверждая, что клиенты должны надевать маски в кино после негативной реакции


(LOS ANGELES) — The nation’s finest movie show chain changed its keep on veil-carrying much less than a day after the company grew to change into a target on social media for announcing it could maybe well defer to native governments on the subject.

AMC Theaters CEO Adam Aron said Friday that its theaters will require patrons to wear masks upon reopening, that could maybe well originate in mid-July. Customers who don’t wear masks gained’t be admitted or allowed to quit.

“We think it’s miles completely predominant that we hear to our company,” Aron said. “It is miles glaring from this response that we did now not gallop some distance ample on the utilization of masks.”

Rival chain Regal adopted AMC’s lead. Spokesman Richard Grover said Friday that moviegoers must wear masks in all its theaters as successfully.

AMC Theaters wasn’t the first to claim it could maybe well defer to officers on the veil subject. That policy used to be the same to what Cinemark announced earlier this month. Cinemark did now not accurate now respond to requests for commentary. Most primary retailers require masks for customers supreme the keep native tips mandate it.

Nonetheless the AMC thought hit a nerve for many on Thursday and #boycottAMC speedy grew to change into a trending topic on Twitter.

The outrage used to be extra flamed by surely one of Aron’s comments in an interview with the Hollywood commerce Diversity that implied that taking a grand stance on veil-carrying used to be a political topic.

“We did now not accept as true with to be drawn into a political controversy,” Aron said. “We thought it’ll also very successfully be counterproductive if we forced veil-carrying on these of us that deem strongly that it’s now not predominant.”

He moreover said that he thought the “overwhelming majority of AMC company will be carrying masks” and that he deliberate to lead by example and would be carrying a veil himself.

The interview got right here on the the same day that California started requiring other folks in the course of the insist to wear masks in most indoor settings and outside when distancing isn’t that it’s possible you’ll well call to mind.

Whereas public health officers grunt carrying a veil is predominant in helping cease the unfold of COVID-19, now not carrying one has change into a political boom for folks that grunt it violates their freedom or exaggerates the menace of the coronavirus. President Donald Trump has pushed abet in opposition to masks, even because the virus has killed more than 100,000 People this year.

Earlier Friday, Alamo Drafthouse, which operates around 40 areas in the U.S. said that it could maybe well be requiring that company wear masks at its theaters, with a caveat for engaging and ingesting. Those with out masks, it said, would be given one. AMC plans to promote masks for $1.

Most indoor U.S. theaters had been closed since mid-March which ability of COVID-19. Nonetheless every fair areas and primary chains are readying to reopen in the course of the next month.

AMC said this is able to well launch 450 of its U.S. areas on July 15, with the impartial of having most of its theaters in operation by July 24 for the gap of Disney’s “Mulan” and Christopher Nolan’s “Tenet” the next week.


AP Industry Writer Tali Arbel contributed from Recent York.

The Management Short.Conversations with the most influential leaders in commerce and tech.


For your safety, we have got sent a confirmation electronic mail to the address you entered. Click on the link to verify your subscription and originate receiving our newsletters. If you originate now not obtain the confirmation within 10 minutes, please test your unsolicited mail folder.


Leave a Comment