Quaker Oats is retiring the 131-year-broken-down Aunt Jemima imprint, announcing the firm recognizes the character’s origins are “consistent with a racial stereotype.”
June 17, 2020, 2: 01 PM
1 min read
NEW YORK —
Quaker Oats is retiring the 131-year-broken-down Aunt Jemima imprint, announcing the firm recognizes the character’s origins are “consistent with a racial stereotype.”
Quaker, which is owned by PepsiCo, mentioned it’s overhauled pancake mix and syrup will hit cabinets by the fourth quarter of 2020. The firm will pronounce the brand new name at a later date.
“We leer Aunt Jemima’s origins are consistent with a racial stereotype,” mentioned Kristin Kroepfl of Quaker Meals North The US. “While work has been performed through the years to update the imprint in a device meant to be appropriate and respectful, we understand those adjustments are possible to be not enough.”
PepsiCo additionally supplied a five-year, $400 million initiative “to know up sunless communities and lengthen sunless representation at PepsiCo.”
In the wake of the police killing of George Floyd in Minneapolis, activists and customers have demanded that firms take a stand in opposition to racial injustice or lose their business.
Land O’Lakes supplied earlier this year that it would no longer use the Native American lady who had graced its capabilities of butter, cheese and other products for the reason that late 1920s.
